Liz Lanahan leads Insurance Strategy at SS&C Black Diamond Wealth Solutions, where she focuses on expanding the platform’s insurance capabilities and strengthening the advisor experience across the ecosystem. Since joining in 2025, Liz has driven key initiatives that improve annuity visibility, streamline data workflows, and deepen strategic alignment between product, sales, and operations. Her work centers on making complex insurance and annuity concepts intuitive for advisors while building the infrastructure that supports long-term growth.

Before Black Diamond, Liz spent 16 years at Prudential Financial in a series of sales, distribution, and relationship management leadership roles. She launched Prudential’s RIA channel, built the firm’s concierge broker dealer model, and led cross functional teams through major product and platform initiatives. Her background spans product launches, go to market strategy, operational design, and large scale partnership management.

Liz earned her Bachelor of Science in Finance from Clemson University.  She lives in Connecticut with her husband and two children, where they spend a lot of time in hockey rinks but try to save summer for sailing.